Solution at a Glance –
The automotive industry is faced with the challenge of monetizing more services onboard fewer cars. Connected car services have quickly matured from their origins in safety, ecodriving and navigation OEM native applications
OEMs are striving to offer riders better connected services which to some extent replicate the apps on a smart phone. If the connected car market is to truly deliver the promise to riders, then more exciting content rich services must be provided in a seamless fashion.
Connected cars can become the most powerful and enabling platform for digital services, and the best AR enabler for location-based experiences.
White Raven develops visual search engines that identify unique points of interest in the outdoor urban environment and highlight them in AR. The engines are middleware between in-car infotainment systems and location-based services.
Customer Challenges and Benefits
Automotive OEMs and mobility services could attract and monetize the attention of connected car passengers to the in-car clients. Location-based services such as social networks, travel, and local content providers, could use a high-frequency content delivery mechanism that is much more engaging than existing location-based mobile experiences.